About Us
At Notch Above, we believe clothing should tell a powerful story – a story of empowerment, timeless style, and a healthier planet. Based in India, we're dedicated to bringing you high-quality, stylish women's garments while uplifting local artisans and communities.
Our Inspiration & Mission
Our journey began with our founder, Chethana Anumolu. Having spent a few years in the clothing sector, Chethana witnessed firsthand the environmental and social challenges within the fashion industry. This experience sparked a powerful calling: to create a different path. Her vision was not just to craft beautiful, lasting clothing, but to build a business that truly elevates artisans and pioneers sustainable practices in India. Notch Above stands as her answer, offering a conscious, stylish, and affordable alternative to fast fashion.
Our Core Beliefs
Every piece from Notch Above is a testament to our fundamental principles:
- High Quality: We design garments that stand the test of time, made to be cherished and worn for years.
- Minimal Waste: We work diligently to reduce waste at every stage of our production process.
- Sustainably Made: Ethical production is at the very heart of everything we do, ensuring fair practices and a positive impact.
We take immense pride in our conscious design and ethical production, meticulously sourcing quality fabrics to create pieces you'll love season after season.
Sustainable Practices & Artisan Craftsmanship
Our commitment to people and the planet extends to every stitch. We're deeply committed to sustainable fabrics, practices, and processes. Our garments feature unique designs, blending classic styles with modern trends, all made ethically with care and attention to detail. We partner with skilled artisans who take immense pride in their work, ensuring they receive fair wages and work in comfortable, safe conditions. This collaboration not only produces beautiful clothing but also supports traditional crafts and livelihoods.
Our Commitment to Minimizing Our Footprint
We craft our products in small batches to ensure quality and minimize waste. All our packaging is recyclable or biodegradable. We actively work to reduce fabric consumption and find creative uses for leftover fabric, often repurposing it for other goods. Wherever possible, we use recycled materials and constantly strive to reduce our carbon footprint, making choices that benefit the earth.
Notch Above: Made in India | Made with Love.
