About Us- Notch Above
Notch Above was created with a simple belief that getting dressed shouldn’t feel complicated. Clothing you don’t have to think about.
Founded by Chethana Anumolu, the brand began as a response to what fashion had become—fast, excessive, and often disconnected from the people behind it. Having worked in the industry, she saw the need for something more thoughtful.
So we chose a different approach.
Clothing that feels easy to wear—and worth owning, pieces you reach for often, not just occasionally.
🌿Our Approach
We don’t believe in making more.
We believe in making better.
Each piece is produced in small batches using consciously sourced fabrics and crafted by skilled artisans across India. This allows us to focus on quality, reduce waste, and ensure every garment is made with care—not urgency.
🧵Thoughtful Craft, Not Excess
Our design philosophy is simple:
Clean silhouettes
Breathable fabrics
Details that don’t try too hard
Not trend-driven. Not occasion-bound.
Just clothing that fits into your life—everyday, effortlessly.
Made to Be Worn
We believe the most sustainable wardrobe isn’t the biggest one—
it’s the one you actually wear.
That’s why we focus on pieces that last—
in quality, in comfort, and in relevance.
Our Promise
– Small-batch production
– Ethical craftsmanship
– Conscious materials
– Designed for repeat wear
Because the best clothes aren’t the ones you save—
they’re the ones you live in.
