About

Notch Above was created to fulfil the need for an alternative to the dominating fast fashion market in India. After intimate experience in the clothing sector, our founder, Chethana Anumolu, decided that empowering our artisans and local communities while creating the kind of clothing that stands the test of time was the right direction for a better future.

India is home to a vast number of skilled artisans and a rich variety of crafts. Promoting local fabrics, techniques, and artisans is one our key practices. As is upcycling fabric wastes into carefully designed products to reduce the impact on the environment.

We make modern casuals for women with a special emphasis on our own brand of unique embroideries and fabrics. Hand-crafted with attention to the smallest detail, our clothes are comfortable, versatile, and sustainable.

For the time being, our product offering consists of women’s clothing and accessories, but we have plans to expand in other directions we are passionate about.


-Notch Above, Made in India | Made with Love.