Notch Above was created to fulfil the need for an alternative to the dominating fast fashion market in India. After intimate experience in the clothing sector, our founder, Chethana Anumolu, decided that empowering our artisans and local communities while creating the kind of clothing that stands the test of time was the right direction for a better future.

India is home to a vast number of skilled artisans and a rich variety of crafts. Promoting local fabrics, techniques, and artisans is one our key practices. As is up-cycling fabric wastes into carefully designed products to reduce the impact on the environment.

We make modern casuals for women with a special emphasis on our own brand of unique embroideries and fabrics. Hand-crafted with attention to the smallest detail, our clothes are comfortable, versatile & easy to wear.

We primarily use handwoven and handloom fabrics from across India, with a special love for Ikat. We employ local weavers for all our fabric needs in turn, helping them grow. As a company we employ the method of small batch production so, most of our garments are made in limited quantity with utmost focus on quality and finishing.

Constantly finding new ways to reuse all our extra scraps and trimmings leading us to our goal of being a zero-waste business. In fact, one of our most adored products are from our Up-cycled Collection! You must see our accessories collection!

-Notch Above, Made in India | Made with Love.