In a world of "next-day delivery" and "one-size-fits-most," our wardrobes have become crowded, yet we often feel like we have nothing to wear. The fast-fashion cycle has taught us to settle for "good enough" fits, but at a high cost to both the planet and our confidence.
At Notch Above, we believe the most sustainable garment is the one you’ll wear for a decade. The secret to that longevity? The Perfect Fit.
1. The "Buy Less, Wear More" Philosophy
Sustainability isn't just about organic fabric; it’s about utility. Every year, millions of tons of clothing end up in landfills simply because they didn't fit right, felt uncomfortable, or lost their shape.
When a garment is custom-tailored to your unique measurements, you develop an emotional connection to it. You don’t just "wear" it; you feel celebrated by it. This is the essence of Slow Fashion: investing in pieces that are made for you, not for a generic mannequin.
2. Solving the Standard Sizing Problem
Standardized S, M, and L sizes are a modern invention designed for mass production, not human diversity. Most of us fall between sizes, leading to the "closet graveyard" of clothes that are too tight at the bust or too loose at the waist.
By opting for tailored-for-you clothing, you eliminate:
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Gaping waistlines on trousers.
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Pulling buttons on shirts.
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Awkward lengths that require extra trips to a local tailor.
3. Reducing the Carbon Footprint of Returns
Did you know that nearly 30-40% of online fashion purchases are returned, mostly due to fit issues? These returns create a massive carbon footprint through extra shipping and, heartbreakingly, many returned items are never resold—they are discarded.
Custom tailoring ensures you get it right the first time. At Notch Above, our bespoke approach means fewer returns, less waste, and a more intentional way of shopping.
4. Adaptability: From Maternity to Beyond
One of the biggest contributors to textile waste is the "temporary wardrobe"—clothes bought for a specific phase, like pregnancy.
We bridge this gap by offering mindful customizations. Whether it’s adding discreet feeding zips or adjusting a silhouette to be maternity-friendly, custom tailoring allows your favorite pieces to evolve with your body. Sustainability means your clothes grow with you, rather than being replaced.
5. Supporting Craft over Mass Production
Custom clothing is inherently ethical. It requires a skilled human hand. When you choose a tailored piece from Notch Above, you are supporting local artisans and weavers who take pride in their craft. Instead of a factory line churning out thousands of identical units, your garment is cut and stitched with individual care.
Experience the Notch Above Difference
Ready to move away from the "standard" and embrace the "exceptional"? Our Tailored For You service allows you to customize lengths, fits, and features to ensure your wardrobe is as unique as you are.
Explore Our Collections Now.https://notchabove.in/collections/new-arrivals